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Featured Articles

How to Choose the Best Plank Floor
Armstrong Rigid Core
How to Choose the Best Plank Floor

Choosing a floor may seem a bit daunting, especially if you've never done it before. Whether you're a newbie or a pro, understanding more will prepare you to choose the very best floor for your lifestyle, space, and budget.

Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway
Shaw Carpet
Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway

Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway. In the coming days, as construction nears completion in more than 40 markets across the U.S., partners & local supporters will gather for "floor signing" events, to permanently attach a blessing or special message to these homes which will raise millions of dollars for the care and life-saving research that happens at St. Jude Children's Research Hospital.

Solid Hardwood vs. Engineered Wood
Armstrong Hardwood Flooring
Solid Hardwood vs. Engineered Wood

Many hardwood shoppers don't realize there are two types of wood — solid and engineered. Both solid and engineered flooring add value and structure to your home and are available in plenty of species, stains and styles. So, what exactly are these two types of hardwood and how do they compare? Let's explore.

Fifth Avenue oak hardwood flooring
Shaw Hardwoods Flooring
Fifth Avenue oak hardwood flooring

Want to be bold? This chevron stripe installation of Fifth Avenue oak hardwood flooring gives any space an eye-catching focal point. Case in point: the Newport Cottages space at the High Point Market | The World's Home for Home Furnishings, which was styled by Madcap Cottage. Fifth Avenue comes standard in herringbone planks, making it easier to replicate this chevron installation in your home! #DIY

American Industrial Partners' Acquisition of Armstrong Flooring's Wood Flooring Business Is a Win-Win Deal
Armstrong Hardwood Flooring
American Industrial Partners' Acquisition of Armstrong Flooring's Wood Flooring Business Is a Win-Win Deal

CLEVELAND, Nov. 15, 2018 /PRNewswire/ -- American Industrial Partners (AIP), a private equity firm with substantial holdings in the construction industry, announced today that it had entered into an agreement to purchase the wood flooring operations of Armstrong Flooring.

Mohawk's Edge Summit to Accelerate Retailers' Competitive Edge
Mohawk Carpet
Mohawk's Edge Summit to Accelerate Retailers' Competitive Edge

CALHOUN, Ga. October 1, 2018—Mohawk will unveil innovative products, brands and programs to help its retail partners accelerate their competitive edge in the face of today’s fast-paced and changing retail world at the Edge Summit, which will be held December 6–9, 2018 at Gaylord Palms Resort in Kissimmee, Fla.

Tarkett completes the acquisition of Lexmark, reinforcing its presence in the North America hospitality segment
Tarkett Resilient Flooring
Tarkett completes the acquisition of Lexmark, reinforcing its presence in the North America hospitality segment

PARIS, FRANCE, October 1st, 2018 – Tarkett, a global leader in flooring and sports surface solutions, announced today it has completed the acquisition of Lexmark Carpet Mills. Paul Cleary, CEO of Lexmark, will join Tarkett as President of the Hospitality business for North America.

Mohawk Cushions all Seven Susan G. Komen 3-Day Walks for Third year
Mohawk Carpet
Mohawk Cushions all Seven Susan G. Komen 3-Day Walks for Third year

CALHOUN, Ga. September 2018 — Mohawk continues its fight against breast cancer with its support of the Susan G. Komen® 3-Day Walk by donating more than 7,000 SmartCushion pads to comfort this year’s walkers and crew members. The company also hosts the “Mohawk Mile,” a bright pink carpeted footpath to the finish line filled with Mohawk residential and commercial team members, retail partners and customers urging walkers on to success.

Breathe easier with carpet
Shaw Carpet
Breathe easier with carpet

It's a common misconception that carpet can adversely impact allergy and asthma sufferers. Recently, Shaw Industries commissioned a series of scientific studies that indicate that effectively cleaned carpet can reduce airborne allergens, making it a viable choice for families impacted by allergies and asthma.

Why Carpet?
Shaw Carpet
Why Carpet?

Softness, comfort, texture, color...there are countless reasons to love carpet.

Think about that moment when you first step out of bed each morning. That welcoming touch of warmth is a perfect start to your day.

Great Looking, Durable, Affordable and Easy-to-Install: Top Reasons Why Armstrong’s New Duality Vinyl Flooring Dazzles
Armstrong Sheet Vinyl Floors
Great Looking, Durable, Affordable and Easy-to-Install: Top Reasons Why Armstrong’s New Duality Vinyl Flooring Dazzles

Selecting a floor….you know how it’s done. First, you choose the look you like – stones, woods, perhaps something avant-garde?

Mohawk “Colors of Spring” National Sale Features Aggressive Consumer Rebate and Financing Offers, Free TV Commercials
Mohawk Carpet
Mohawk “Colors of Spring” National Sale Features Aggressive Consumer Rebate and Financing Offers, Free TV Commercials

DALTON (March 28, 2011)— For the seventh straight year, Mohawk and its aligned retailers are partnering to create a springtime national selling event that has proven effective in building store traffic, increasing sales, and strengthening the brand position of Mohawk aligned retailers.

Mohawk featured in ABC News’ “Made in America” series
Mohawk Carpet
Mohawk featured in ABC News’ “Made in America” series

DALTON (March 29, 2011)—ABC World News Tonight recently devoted two weeks of evening news broadcasts to this challenge: “Could you furnish a home using only American-made goods?” It included products from Mohawk Industries as one of its solutions.

Shaw, HGTV team up for co-branded flooring line - Licensing partnership extends an already strong relationship
Shaw Carpet
Shaw, HGTV team up for co-branded flooring line - Licensing partnership extends an already strong relationship

DALTON—For the last three years, four if you count 2011, Shaw Industries and HGTV have had an ever-building partnership as the manufacturer has been the exclusive flooring provider for the HGTV Green Home giveaway.

Mohawk Industries Turning “Green” Into Green: Ideas You Can Use Today
Mohawk Carpet
Mohawk Industries Turning “Green” Into Green: Ideas You Can Use Today

Retailers across the country have used sustainability to make a difference in their stores’ bottom lines. Mohawk Industries has been asking dealers for their best practices and have gotten scores of ideas in how to reduce costs, boost sales, and build stronger bonds with customers.

Armstrong Green: Opportunity for customer service and better sales
Armstrong Hardwood Flooring
Armstrong Green: Opportunity for customer service and better sales

Call it what you will—sustainability, environmental responsibility, green—it is a very public issue. Still, the open question is: In what ways and to what degree are consumers making purchase decisions based on green factors? And, how does that impact flooring?

HomerWood floors offer a blend of the handcrafted and the contemporary in new patterns and finishes
HomerWood™ Flooring
HomerWood floors offer a blend of the handcrafted and the contemporary in new patterns and finishes

HomerWood Hardwood Flooring extends its selection of unique visuals with new Herringbone Cut Planks and UV-Oil Naturals options that enhance the exquisite styling of its premium hardwood floors.

Mohawk Looks at Training Magazine Top 125 Honors as a Challenge to Improve
Mohawk Carpet
Mohawk Looks at Training Magazine Top 125 Honors as a Challenge to Improve

DALTON (March 9, 2009)—Mohawk Industries has again been named as one of Training Magazine’s “Top 125” training organizations, this time for 2010.